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Offical Launch of First National Campaign Targeting Meth Use in Indian Country

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The National Congress of American Indians (NCAI) and the Partnership for a Drug-Free America will launch the first-ever national public service campaign designed to raise awareness and reduce use of the highly addictive drug methamphetamine in Native communities. The campaign is funded in part by the Department of the Interior Bureau of Indian Affairs, Department of Health and Human Services, and the Office of National Drug Control Policy. Nationally, Native Americans experience the highest rates of meth use among all ethnicities.

 

The campaign includes public service ads tailored to reach both Native teens and adults, with spots for radio and print, as well as posters. This announcement takes place concurrent with the Gathering of Nations Powwow, North America's largest powwow.

 

Participating in the event:

 

· Joe Garcia, President, National Congress of American Indians

· Kevin Skenandore, Acting Director of the Bureau of Indian Education, U.S. Department of the Interior

· Diane Denish, Lt. Governor, State of New Mexico

· Alina Diaz, Associate Director Multicultural Content Development, Associate Program Director, Partnership for a Drug-Free America

· Robert Denniston, Director, National Youth Anti-Drug Media Campaign, Office of National Drug Control Policy

· Tremayne Scott, Talent, Anti Meth Ad Campaign

· Doug Yazzie, Talent, Anti Meth Ad Campaign

 

TIME AND LOCATION:

 

· 2:00 p.m., Mountain time, Friday, April 25, 2008

· Gathering of Nations Powwow, Albuquerque, New Mexico - University of New Mexico

· "The Pit" (Located on the southwest corner of Avenida Cesar Chavez and University Boulevard, The Pit can be easily accessed by exiting off I-25, just south of the Big-I, at Avenida Cesar Chavez. Head east on Avenida Cesar Chavez and The Pit is located on the right.)

· Exact Press Conference Location at "The Pit": Outside the northeast corner of "The Pit" near the Vista parking lot. (Location map attached)

For more on the National Congress of American Indians, click here.  For more on the Partnership for a Drug Free America, click here.

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